Localuz Carnival 2025
Cultural Event
Bhubaneswar, OD, IN
2025
3 days
About the event
The Loca Luz Carnival 2025 was a major entertainment festival curated and produced by Sloth Media Private Limited. The event brought together music, comedy, live performances, interactive games, and food experiences, creating a high-energy, youth-focused carnival atmosphere.
Sloth Media handled the end-to-end execution of the event, from planning and on-ground coordination to digital amplification and audience engagement.
Scope of work
Event planning and coordination
Brand visibility and experiential setup
On-ground execution and crowd engagement
End-to-end event management
Digital Outcome
Event's digital presence saw a sharp surge in visibility and engagement leading up to the event. Strategic content drops, timely announcements, and high-energy creatives translated into 4.2M+ reach within a month, reinforcing the carnival’s position as Bhubaneswar’s leading youth entertainment property.
The campaign successfully converted attention into action—building anticipation, community interaction, and on-ground turnout.
Impact & Performance
4.2M+ organic and paid social media reach
Strong, consistent on-ground footfall
High engagement across Instagram, reels, and short-form content
Smooth execution of a large-scale, multi-format entertainment event
