TVS Raider Roadshow
Brand Activation
Rourkela, Odisha, IN
2025
3 days
Project Overview
The TVS Raider City Awareness Campaign was a focused on-ground activation aimed at strengthening brand visibility and recall in the Rourkela market. The campaign was designed to bring the product closer to the audience through direct, physical interaction in high-traffic environments.
A curated roadshow was executed featuring TVS Raider bike displays at cafés and prominent public locations, creating opportunities for engagement, product exploration, and local buzz around the motorcycle.
Scope of Work
Campaign planning and execution
Roadshow coordination and management
On-ground brand activation
Bike display setup at cafés and key public locations
Audience engagement and interaction
Campaign Strategy
The campaign was executed as a curated city roadshow, with bike displays set up at cafés and prominent public locations across Rourkela. These locations were selected for their high footfall and relevance to the target audience, ensuring consistent exposure and organic engagement throughout the campaign duration.
The roadshow format allowed the brand to maintain mobility and visibility across multiple touchpoints while keeping execution controlled and efficient.
On-Ground Execution
Each activation point was designed to highlight the TVS Raider through clean visual presentation and easy accessibility. The setup enabled audiences to view the motorcycle up close, interact with the display, and engage with brand representatives on-site.
Our team managed on-ground coordination, display setup, and daily execution to ensure brand consistency and smooth operations across all locations.
Audience Engagement
The campaign focused on creating direct, one-on-one interaction with potential customers. By positioning the product in relaxed, social environments such as cafés, the activation encouraged natural engagement without the pressure of a traditional sales setting.
This approach helped build familiarity with the product and supported stronger local buzz during the campaign period.
