Visual Identity & Experience Design

The visual system balances futuristic cues with warmth and restraint. A minimalist aesthetic, clean typography, and calm color moods were used to create a sense of trust and mental clarity.

The UI/UX approach focused on reducing friction and maintaining flow. Mello’s interaction model was designed to be lightweight and non-intrusive, allowing users to activate the product instantly through a simple hotkey, without switching applications or breaking concentration.

Structured, soothing outputs — such as meeting notes and written content — reinforce the product’s promise of effortlessness and control.

Outcome

The completed brand identity and UI/UX foundation positioned Mello as a confident, modern, and intuitive AI product within a crowded productivity landscape.

Key outcomes

• A differentiated, human-first brand position

• A visual identity that communicates clarity and trust

• A scalable UI/UX foundation aligned with future product growth

• Strong alignment between product vision, user needs, and brand expression

Conclusion

This project translated Mello’s long-term vision into a cohesive brand and product experience that feels intelligent, calm, and purposeful. The foundation supports Mello’s evolution toward becoming a true second brain for users — helping them work better, think clearer, and use their time with intention.